Depends on the market and the product. The best way, in my view, is through product innovation by ambitious entrepreneurs who come up with a better solution. In

Depends on the market and the product. The best way, in my view, is through product innovation by ambitious entrepreneurs who come up with a better solution. Instead of trying to making the equivalent of a faster horse carriage at cheaper cost, they figure out how to make the equivalent of an automobile, rendering horse carriages obsolete.