Especially if you do any web development or IT, containers is great for testing different cookies. You can easily be logged in under multiple different accounts

Especially if you do any web development or IT, containers is great for testing different cookies. You can easily be logged in under multiple different accounts in the same browser window, which can be super useful for debugging certain issues tied to user accounts on a site. It's honestly such a useful feature that I'm shocked there isn't an alternative available in chrome, but it does also thwart tracking so I can see why Google won't implement it.