Which is why sunlight laws are so important, the market can't effectively respond to pricing information if that information is obscured. This is a situation t

Which is why sunlight laws are so important, the market can't effectively respond to pricing information if that information is obscured. This is a situation that should eat into supply side profits because buyers are far more price sensitive and have a wealth of alternatives. Not taking a position as to whether that's good or bad but hiding the price increase is something that really ought to be difficult to pull off.