3 ms·

> It's been bad enough that my daughter, who was a devout MCU fan, has zero interest in any new MCU content now. Some of the movies since Endgame have been good

> It's been bad enough that my daughter, who was a devout MCU fan, has zero interest in any new MCU content now. Some of the movies since Endgame have been good, some OK, and some of the movies and TV shows have just been terrible. They managed, somehow, to make a series based around shape-shifting aliens starring Samuel L. Jackson and Don Cheadle boring. It's astonishing, really. So much this. I was a comic book kid and a big fan of marvel's various properties. I am so very sick of superhero movies now. Iger wants to blame political sentiments he objects to, rather than looking at the basic reality that you can't just keep pumping out the same genre indefinitely while making money. Making movies isn't stamping widgets. Just look at how historically dominant genres have risen and fallen (westerns anyone?). Also A24 is over there showing that ambitious and original concepts can be financially successful. Iger's problem isn't woke politics its his own lack of imagination and lack of understanding of audiences.

sircastor 3y ago
I recall watching X-men on Saturday mornings as a kid and the only thing more overt was Star Trek having an episode where the half-white-half-black people hate the half-black-half-white people. It’s not messaging. It’s release pace. If their goal is quality movies then they need to make that the goal. But the goal is “make money”, so their incentives are misaligned.
drewcoo 3y ago
> Iger's problem isn't woke politics its his own lack of imagination and lack of understanding of audiences. He's an exec. He doesn't really need those things. He just needs to be smart enough to attract creative artists and gamble a little. He needs to know how to invest capital. Consider Zappa's take on out-of-touch music execs in the 60s who somehow presided over and profited from (and probably nurtured, really) a creative counterculture movement. https://faroutmagazine.co.uk/frank-zappa-music-industry-comments-1987-video/ https://faroutmagazine.co.uk/frank-zappa-music-industry-comm...
QuantumGood 3y ago
PR usually demands a mea culpa that obfuscates. Wokeness is the most obvious PR misdirection to avoid admission of diminished quality.
slowmovintarget 3y ago
The writing is impacted by ideology, though. When the writers consistently present victim-as-hero narrative you get bad writing. When the only morality shown is oppressor-oppressed dichotomies the story doesn't hold up. The other part is how these ideologies led the writers and showrunners to "deconstruct" characters the audience loved: Han Solo, Indiana Jones, Nick Fury, Luke Skywalker... All of them were retconned to be "stupid old man" who had to be gotten out of the way. Not because it served the story, but because it served the ideology. The bad writing didn't come from no where.
takinola 3y ago
> Also A24 is over there showing that ambitious and original concepts can be financially successful. I'm not sure that is true. A24 is starting to pivot from that model so it's not clear they were making that much money. [1] https://www.thewrap.com/a24-shifts-strategy-commercial-film/ https://www.thewrap.com/a24-shifts-strategy-commercial-film/

sircastor 3y ago

I recall watching X-men on Saturday mornings as a kid and the only thing more overt was Star Trek having an episode where the half-white-half-black people hate the half-black-half-white people. It’s not messaging. It’s release pace. If their goal is quality movies then they need to make that the goal. But the goal is “make money”, so their incentives are misaligned.

drewcoo 3y ago

> Iger's problem isn't woke politics its his own lack of imagination and lack of understanding of audiences. He's an exec. He doesn't really need those things. He just needs to be smart enough to attract creative artists and gamble a little. He needs to know how to invest capital. Consider Zappa's take on out-of-touch music execs in the 60s who somehow presided over and profited from (and probably nurtured, really) a creative counterculture movement. https://faroutmagazine.co.uk/frank-zappa-music-industry-comments-1987-video/ https://faroutmagazine.co.uk/frank-zappa-music-industry-comm...

QuantumGood 3y ago

PR usually demands a mea culpa that obfuscates. Wokeness is the most obvious PR misdirection to avoid admission of diminished quality.

slowmovintarget 3y ago

The writing is impacted by ideology, though. When the writers consistently present victim-as-hero narrative you get bad writing. When the only morality shown is oppressor-oppressed dichotomies the story doesn't hold up. The other part is how these ideologies led the writers and showrunners to "deconstruct" characters the audience loved: Han Solo, Indiana Jones, Nick Fury, Luke Skywalker... All of them were retconned to be "stupid old man" who had to be gotten out of the way. Not because it served the story, but because it served the ideology. The bad writing didn't come from no where.

takinola 3y ago

> Also A24 is over there showing that ambitious and original concepts can be financially successful. I'm not sure that is true. A24 is starting to pivot from that model so it's not clear they were making that much money. [1] https://www.thewrap.com/a24-shifts-strategy-commercial-film/ https://www.thewrap.com/a24-shifts-strategy-commercial-film/