I completely failed to parse the title of this article. I thought it was about some union-like action in which some set of software engineers will donate their

I completely failed to parse the title of this article. I thought it was about some union-like action in which some set of software engineers will donate their salaries to some set of, supposedly, poor English majors. The more I read, the more confused I got since it never seemed to get to the point: who are doing this? Heh. English is not my native language, which I guess this served as a good reminder of.