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keeping it specific to this article, pizza hut does NOT have to pay them. the consumers bears the cost directly. because of the way food is priced, this will li
by jiveturkey 3y ago
keeping it specific to this article, pizza hut does NOT have to pay them. the consumers bears the cost directly. because of the way food is priced, this will likely be net zero or slightly more expensive for the consumer, but because of the way they perceive price it’s better than pizza hut simply raising prices.
for the same reason that restaurants keep the price the same but in small print charge a mandatory fee of some kind for benefits of what have you.
- gruez 3y ago>but because of the way they perceive price it’s better than pizza hut simply raising prices. But wouldn't the typical consumer go to grubhub or whatever, see the inflated price, and then grumble about grubhub and/or pizza hut? Also, aren't delivery fees typically not included in the list price? I'm not sure how being slapped with grubhub delivery fees at checkout is any different than being slapped with pizza hut delivery fees at checkout.
- rad_gruchalski 3y agoMy domino’s here in Germany, Aachen, charges extra 20% for orders with the delivery,
- jakderrida 3y agoEven for a single order of breadsticks? Just seems like delivery only involving added % would cause jerks to order small things.
- rad_gruchalski 3y agoYes. Any delivery is 20% on top.
- Guvante 3y agoThis will not be neutral on Pizza Hut. The delivered price is their price.
- Spivak 3y agoWhich is why sunlight laws are so important, the market can't effectively respond to pricing information if that information is obscured. This is a situation that should eat into supply side profits because buyers are far more price sensitive and have a wealth of alternatives. Not taking a position as to whether that's good or bad but hiding the price increase is something that really ought to be difficult to pull off.
- 8n4vidtmkvmk 3y agoThat's the opposite of how I perceive price. I don't use delivery apps because they're riddled with fees. If you hide all of that in the cost of the good and pretend it's free, I might fall for it. But if I find out the in store price if different.... Then I'll think you're a lying POS and stop using that service again. I dunno. I don't like fees but I dislike hidden fees even more. Anyway, moral of the story is just do 1 single fee and be very very upfront about it. If you make me pick and choose items and then tell me at the last second.. then you are also scum.