Prime started adding the pay/subscription rows to the UI some time ago - they used to have a filter button "free to me" - but since they ramped up the number of

Prime started adding the pay/subscription rows to the UI some time ago - they used to have a filter button "free to me" - but since they ramped up the number of paid rows - they removed the free to me button and have more pay rows than free ones these days. Its a fucking joke. Netflix, while not having ads has the worst UX for finding genres, movies - cant sort, cant change view modes, cant favorite or easily recommend - they removed the downvotes, then they added them back in. I asked a friend who is an engineering mgr at netflix some time ago about the UX - he told me the shitty UX on netflix is intentional to hide the poor quality of their content library. And that was a few years ago - its never gotten better. Streaming was great until MckInsey and the MBAs hit the market.