"suddenly", except that there was a lawsuit about iMessage[1] in 2014 which AT&T and Google joined[2] in 2015, and ad campaigns about the Blue Bubble/Green Bubb

"suddenly", except that there was a lawsuit about iMessage[1] in 2014 which AT&T and Google joined[2] in 2015, and ad campaigns about the Blue Bubble/Green Bubble thing specifically in 2019, e.g. by Samsung[3] This has been brewing for a long time, and it seems GSMA folks are now certain enough that RCS is a replacement to SMS to make some larger waves. [1] https://www.digitaltrends.com/mobile/imessage-judge-orders-apple-to-face-lawsuit-over-disappearing-text-messages/ https://www.digitaltrends.com/mobile/imessage-judge-orders-a... [2] https://www.digitaltrends.com/mobile/apple-imessage-android-lawsuit-news/ https://www.digitaltrends.com/mobile/apple-imessage-android-... [3] https://www.inc.com/jason-aten/samsungs-response-to-apples-green-bubbles-is-either-brilliant-or-a-severe-inferiority-complex.html https://www.inc.com/jason-aten/samsungs-response-to-apples-g...