If it's supposed to be sorted by name, why does "Ariel Oxy Bleach..." show up before "2-Fold Umbrella..." but "Ariel Antibac Jumbo" shows up after. This isn't

If it's supposed to be sorted by name, why does "Ariel Oxy Bleach..." show up before "2-Fold Umbrella..." but "Ariel Antibac Jumbo" shows up after. This isn't just bad search, it's objectively wrong (and a lot more basic).