3 ms·
Is someone still watching tv? Nobody in my neighborhood watches linear tv anymore. Already for many years. Maybe some elder people?
by holoduke 3y ago
Is someone still watching tv? Nobody in my neighborhood watches linear tv anymore. Already for many years. Maybe some elder people?
- alt227 3y agoPretty much everyone I know in the UK watches linear TV, old and young. According to last years research, over 50% of people are still watching linear TV via broadcast or cable: https://arstechnica.com/gadgets/2022/08/for-the-first-time-ever-more-people-watched-streaming-tv-than-cable/ https://arstechnica.com/gadgets/2022/08/for-the-first-time-e...
- lotsofpulp 3y agoThat is mind boggling. In the US, I know no one under the age of ~50 that watched linear TV. Even the 50+ year olds are using their phone and watching YouTube/Whatsapp videos while “watching” linear TV. Live sports are the only exception, but I would say that is down big time also (as Nielsen indicates). Or rather, a series of gambling ads interspersed with a sporting event. Overall, I don’t think Nielsen is able to properly assess which screen has people’s focus.
- moffkalast 3y agoAhh, Brexit makes so much more sense now. Nothing like good old TV to really drill unskippable propaganda ads into people 20 times a day during every ad break.