Amazon ships fast to retain customers over brick and mortar competitors. At this point, logistics costs are baked in to seller fees (ie item price). Prime fees

Amazon ships fast to retain customers over brick and mortar competitors. At this point, logistics costs are baked in to seller fees (ie item price). Prime fees were always a free money stream for Amazon to direct in to risky bets/build-outs rather than ongoing operations, iirc multiple billion USD per month.