> I am sure Apple's analysts already have a number for how much profit they'd slough off if they pay off Masimo Apple famously does not budge on their margins.

> I am sure Apple's analysts already have a number for how much profit they'd slough off if they pay off Masimo Apple famously does not budge on their margins. If forced to pay a license fee, prices on these models will absolutely go up. Sale stoppage + this news cycle allows them to reset pricing when they start up again, without making consumers too mad.