> 8. The founder of Lululemon picked that name for the company because he thought it would be funny to hear Japanese speakers try to say it. What an asshole. F

> 8. The founder of Lululemon picked that name for the company because he thought it would be funny to hear Japanese speakers try to say it. What an asshole. From the Wiki: (https://en.wikipedia.org/wiki/Chip_Wilson https://en.wikipedia.org/wiki/Chip_Wilson) > On the founding of Lululemon, in a 2004 interview with National Post Business magazine, Wilson said "The reason the Japanese liked [my former skateboard brand, ‘Homless’] was because it had an L in it and a Japanese marketing firm wouldn’t come up with a brand name with an L in it. L is not in their vocabulary. It’s a tough pronunciation for them. So I thought, next time I have a company, I’ll make a name with three Ls and see if I can get three times the money. It’s kind of exotic for them. I was playing with Ls and I came up with Lululemon. It’s funny to watch them try to say it."[51] Seems like it was more about standing out from the crowd.