Great recommendation on Relevant Search. I worked on an ecom site trying to improve search relevance for years, and it’s an incredibly difficult and challenging

Great recommendation on Relevant Search. I worked on an ecom site trying to improve search relevance for years, and it’s an incredibly difficult and challenging problem. Especially because it’s difficult to measure success, and execs would constantly come up with “hey why does this query not return exactly the results I expected” which led to a lot of resources spent optimizing a handful of queries based on executive input instead of based on query frequency and query result conversion metrics.