For what it's worth, Patagonia is a nonprofit now, and REI is still a co-op. They could just genuinely hold these values, not cynically use them as marketing (s

For what it's worth, Patagonia is a nonprofit now, and REI is still a co-op. They could just genuinely hold these values, not cynically use them as marketing (surprising in this day and age). Both companies also do a lot of local outreach and environmental sponsorships. I've been a beneficiary of several Patagonia programs, as well as friends and colleagues I've known in the environmental sector. They do good work, and as far as I can tell, it's actually pretty different from North Face, Black Diamond, Arcteryx, etc. Patagonia and REI are the more community-oriented companies in this space.