we're all looking at these as technical mistakes, but it wouldn't surprise me at all if, during A/B testing, people spend more when search doesn't quite work. F

we're all looking at these as technical mistakes, but it wouldn't surprise me at all if, during A/B testing, people spend more when search doesn't quite work. For a similar reason as why they put milk in the back of the store. optimizing shoppers' efficiency doesn't optimize their profit.