3 ms·

Also, it mentions no precedent, when REI started #optoutside in 2015 (and received a lot of positive PR). Now I wonder who did this before REI? Even when Patag

Also, it mentions no precedent, when REI started #optoutside in 2015 (and received a lot of positive PR). Now I wonder who did this before REI? Even when Patagonia is closed, their items are being sold by other retailers, so it seems like a way smaller sacrifice than REI closing on Black Friday when it will lose sales to competitors. Patagonia's thirst for PR annoys me and detracts from their credibility (some of their products are pretty good though..).

solardev 3y ago
For what it's worth, Patagonia is a nonprofit now, and REI is still a co-op. They could just genuinely hold these values, not cynically use them as marketing (surprising in this day and age). Both companies also do a lot of local outreach and environmental sponsorships. I've been a beneficiary of several Patagonia programs, as well as friends and colleagues I've known in the environmental sector. They do good work, and as far as I can tell, it's actually pretty different from North Face, Black Diamond, Arcteryx, etc. Patagonia and REI are the more community-oriented companies in this space.