I wonder how Ultimaker fits into this picture. They were an early pioneer in 3D printing, had all of their stuff open source and most of it still IIRC, but pivo

I wonder how Ultimaker fits into this picture. They were an early pioneer in 3D printing, had all of their stuff open source and most of it still IIRC, but pivoted from the consumer market to more business users, with a bunch of services on top. Was that the right move? Their current printers are priced out of consumer range though, which is a pity.