“We like what we do.” Bingo! Well, that’s half the story, at least. I think there are three factors: passion, traction, and friction. There are plenty of passi

“We like what we do.” Bingo! Well, that’s half the story, at least. I think there are three factors: passion, traction, and friction. There are plenty of passionate people in less technical domains. They tend to be slowed down because either it’s hard for them to get traction on an idea that doesn’t have a clear and concrete benefit (which technical outputs often do) and then because they expect friction in the form of rewrites, edits, and back and forths based largely on aesthetics, vibes, or a manager’s need to feel like they’ve made a mark too.