So if you don't care about it, then why build it? I think that thing you don't care about should not even be built. I think the author talks more about things

So if you don't care about it, then why build it? I think that thing you don't care about should not even be built. I think the author talks more about things that are more like supporting features, than core features. But let's be honest, if you are in a startup, and you are doing supporting features, then you are doing it wrong. If you have stuff you feel is not a priority, then re-evaluate the value proposition of those items. This doesn't mean I am against outsourcing. I am actually for it, and I think using outsourcing is great as long as you find a partner that fits in your team. In my experience outsourcing works specially when testing out ideas, before even building the team. Moving forward your outsourcing team can become your actual team.