Hah - came here to same the same. Bezos and Amazon are among the four super-powers of the internet for good reason. I imagine they've run cost/benefit analysis

Hah - came here to same the same. Bezos and Amazon are among the four super-powers of the internet for good reason. I imagine they've run cost/benefit analysis and found the ROI of investing and focusing on any their new frontiers (AWS, Kindle, etc...) to outweigh the ROI of a redesign at this point. But funny all the same :)