The idea here is mostly for the EFF to be the patent troll. But unlike most patent trolls who prey on companies producing useful things, the EFF would attack c

The idea here is mostly for the EFF to be the patent troll. But unlike most patent trolls who prey on companies producing useful things, the EFF would attack companies making things that shouldn't be done (according to the EFF). For example, let's have the EFF patent ad banners with a close button that is too small to click. If the patent is granted (unlikely but let's imagine it is), the EFF can then threaten sites with such an ad banner with a patent lawsuit. Hopefully discouraging websites from using such tactic.