> The same general public who will pay $15 for a sandwich or a movie ticket—and then shrug and move on if they didn’t like it—are overcome by existential doubt

> The same general public who will pay $15 for a sandwich or a movie ticket—and then shrug and move on if they didn’t like it—are overcome by existential doubt if an app they’re interested in costs one (1) dollar. Software is like sex. Good requires effort. You have every right to demand money for it but not many people will appreciate it if you do. On the other hand if you use it skillfully you can use it to take oh so much of people's money.