Only if that single coder is performing the duties that you're saying you're removing. That's the point. And there are software businesses built with one mark

Only if that single coder is performing the duties that you're saying you're removing. That's the point. And there are software businesses built with one marketing/business guy. The software development industry is very efficient. You can have an idea, get a product built and sell/license it without ever writing a line a code.