Yeah, the way it's framed can be made easier, probably. The "discount perspective" is always easier to swallow. What I'd like for us to do, as real businesses

Yeah, the way it's framed can be made easier, probably. The "discount perspective" is always easier to swallow. What I'd like for us to do, as real businesses do, is to turn the discussion into one of costs and stop pretending to our community that IE6 support comes for free. "You live in Canada and we have to charge you more because it costs us more to send our product to you." People understand this-- it might not occur to them at first, but I think it might be a good idea to begin showing customers how they increase their own prices. The majority of IE6 users may not even know they cause the trouble they do.