The goal of VR is not VR: - Ads that you cannot look away from - Ads everywhere you look - Tracking face muscle as you see ads, to build a model of your reac

The goal of VR is not VR: - Ads that you cannot look away from - Ads everywhere you look - Tracking face muscle as you see ads, to build a model of your reactions and target you more aggressively - Having more digital interactions that can be spied on - Having more metadata about those interactions - Seeing how you react to objects in digital environments and then serving you ads of those objects As usual, the goals are spying and advertising.