> So, charge a higher rate at the exact times that I use the most. More accurately, charge a higher rate when everyone is using it, and increasing supply would

> So, charge a higher rate at the exact times that I use the most. More accurately, charge a higher rate when everyone is using it, and increasing supply would be expensive (roughly late afternoon to early evening in places that use solar PV and air conditioning) so incentivize the shiftable demand (charging EVs for example) to move to low demand and/or high supply times.