Certainly, even in British English I remember when my bank moved from formal text messages to 'friendly' on the basis of a survey I never remember receiving. I

Certainly, even in British English I remember when my bank moved from formal text messages to 'friendly' on the basis of a survey I never remember receiving. It is weird getting a balance update with "Hi" as the leader and emoticons throughout. We're not chums, just give me the news in the most emotionless manner possible. And don't get me started on the direction Microsoft went with Windows 10/11. "We're just getting things ready!" "Working on it..." "Something went wrong :(".... Eugh!