It’s become kind of a meme, but Jocko’s “Good.” The idea being this: if you’re in a difficult situation and starting to complain about it or dislike the pain, r

It’s become kind of a meme, but Jocko’s “Good.” The idea being this: if you’re in a difficult situation and starting to complain about it or dislike the pain, reframe your attitude and embrace the difficulty. It’s popped into my mind in a variety of situations, ranging from walking in a snowstorm to being exhausted during a run. In a deeper sense, it’s made me realize that a lot of our attitudes are socially conditioned and not actually what is “natural.”