I might come across as an old fuddy-duddy, but when a headline refers to something/someone/someplace/ as 'that', it had better be of such earth-shattering impor

I might come across as an old fuddy-duddy, but when a headline refers to something/someone/someplace/ as 'that', it had better be of such earth-shattering importance that the entire readership knows what 'that' is. I read vulture once in awhile and I know neither about who 'hbomberguy' is, nor do I know what 'that video' is. the whole goddamn point of a headline has moved from "quick summary of material" to World Weekly News style "hook-em with Bat Boy!", and it sucks.