Not really - They are both selling apples (i.e. a similar product) but one has a competitive advantage (i.e. ease of onboarding, advertiser revenue and content

Not really - They are both selling apples (i.e. a similar product) but one has a competitive advantage (i.e. ease of onboarding, advertiser revenue and content from celebrities). The the product is still mostly the same while the go-to-market strategy has been different. It's more like an apples-to-apples comparison, but one company is selling apples in a small market stall and the other is Walmart.