The marketing focus and pitfalls of corporate "partnerships" and the destruction of momentum that comes from shifting focus to chasing VCs all resonate strongly

The marketing focus and pitfalls of corporate "partnerships" and the destruction of momentum that comes from shifting focus to chasing VCs all resonate strongly. If I could go back in time, I'd have put 100% of the energy I put into fits & starts around partnerships (that unanimously went nowhere useful) into more baseline marketing around awareness and discoverability. I'd also have gone about fundraising significantly differently.