The VGHF helped with setting up the display for that event. Frank Cifaldi, founder of the VGHF, has explained the sordid tale of that display on some podcasts.

The VGHF helped with setting up the display for that event. Frank Cifaldi, founder of the VGHF, has explained the sordid tale of that display on some podcasts. Basically, the VGHF was hired to make a display. They provided a draft version. Google's people came back and were adamant that the display had to have those failed products as well. The VGHF repeatedly warned Google of the horrible optics of showing those products. Google went ahead. To this day, Frank does not know why Google wanted these products. My guess? Those products had great SEO on Google Search and YouTube. Lots of people watched videos about them. The managerial class at Google was uninterested by the fact those products had tons of searches and views because they sucked!