One thing I didn't see mentioned was searchability - it's so much easier to gauge sentiment and help folks out if you can pick your name out of the crowd. Usefu

One thing I didn't see mentioned was searchability - it's so much easier to gauge sentiment and help folks out if you can pick your name out of the crowd. Useful for Twitter/Facebook/G+ searches, Web searches, and not getting overwhelmed with irrelevant Google News Alerts.