Forgive me if I am wrong, but I hardly think companies like Instagram and OMGPOP were full of average people seeking out a nice cheap coffee place that really g

Forgive me if I am wrong, but I hardly think companies like Instagram and OMGPOP were full of average people seeking out a nice cheap coffee place that really get the common man anymore than Facebookers or Googlers. Both had significant VC investments. I doubt they were hacking in Starbucks on Craiglist bought 2006 Macbooks. We are in a hit based industry now, and hits are often just a set of circumstances coming together that you can't manufacture. Luck, really, as much we don't like to say it is. Truth is you need the perks to get the top talent. If Google doesn't offer it (and they already been dinged for cutbacks), Facebook will. Or even a startup will. The real difference is the kind of people drawn to the different risk/reward situations at small startups and large companies.