If anything, that describes a bias in the other direction though - a case where your Google perk (the coffee cart) is overemphasizing the importance of technolo

If anything, that describes a bias in the other direction though - a case where your Google perk (the coffee cart) is overemphasizing the importance of technology in your life than that of the average person. Yes, it's silly to think that somehow Google's mobile strategy is inherently hindered because of corporate culture - but there's no question that the value of creating a suite of services and perks for your employees to live in has different consequences depending on what sort of products you're shipping. It's hardly noticable when you're making B2B software, or an atomic bomb - but as you start building things that creep into the fabric of everyday life, empathy instead of sympathy takes a greater role in product design.