I strongly believe that the rules or maxims presented here have too many exceptions. There's a lot of weak arguments to support a weak thesis. I remember Amaz

I strongly believe that the rules or maxims presented here have too many exceptions. There's a lot of weak arguments to support a weak thesis. I remember Amazon.com being condemned for having a weird and confusing name. Ultimately, those detractors were wrong or the name didn't matter that much. The truth is that a company's name, like nearly every factor, demonstrates a weak correlation with success. But tech bloggers love to draw lines between the dots and claim they've painted a pretty picture.