Here's the process. Your company can't do shit and is losing market share everywhere. So, you buy another company that can do shit, transfer the brand to the s

Here's the process. Your company can't do shit and is losing market share everywhere. So, you buy another company that can do shit, transfer the brand to the same people who can't do shit, and then fire all the people from the new company. For a brief period, while you've got the new brand, your company can start to regain a bit of market share. But that period never lasts, and you go back to the status quo. Rinse and repeat.