I mean I would not provide labor for free and I will likely not provide labor at all for family and friends, it's too complicated, but still for friends I'd at

I mean I would not provide labor for free and I will likely not provide labor at all for family and friends, it's too complicated, but still for friends I'd at least listen to the elevator pitch and steer them toward a reasonable outcome (which may include "you cannot do that without capital, set up a landing page on the cheap and raise some funding" or "wordpress now can be an entire e-commerce you don't even need a programmer" ) before firing off the consulting rates.