I don’t think that’s true. Most consumers know that Toyota is a reliable brand. They know Mercedes is luxurious and that Ferrari makes fast sports cars. This is

I don’t think that’s true. Most consumers know that Toyota is a reliable brand. They know Mercedes is luxurious and that Ferrari makes fast sports cars. This is the differentiation. The part that customers don’t care about is the stuff under the hood, but that’s not what consumers care about. They care about a set of features at a given price point and aesthetics that they largely don’t find repulsive.