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Even if we were to ignore the impossibility of OEMs agreeing on common interface standards, they don't want meaningful standardization of interfaces. It's a way
by AlotOfReading 3y ago
Even if we were to ignore the impossibility of OEMs agreeing on common interface standards, they don't want meaningful standardization of interfaces. It's a way to differentiate themselves from other automakers and do product segmentation without needing to change hardware.
If you're just talking the platform level stuff, that's the automotive Linux initiative.
- MostlyStable 3y agoI've never understood the "differentiate themselves" argument, which I've most often seen in the Android os skin world. It seems like most consumers don't know enough to care and the ones who do see the skins/customization as a bad thing.
- yurishimo 3y agoI don’t think that’s true. Most consumers know that Toyota is a reliable brand. They know Mercedes is luxurious and that Ferrari makes fast sports cars. This is the differentiation. The part that customers don’t care about is the stuff under the hood, but that’s not what consumers care about. They care about a set of features at a given price point and aesthetics that they largely don’t find repulsive.
- MostlyStable 3y agoBrands are obviously differentiated. But not by their software tweaks. That was my point.