Truck owners run the full gamut: I've had people roll coal on me in both old and new trucks, and I have plenty of friends with both old and new trucks. I think

Truck owners run the full gamut: I've had people roll coal on me in both old and new trucks, and I have plenty of friends with both old and new trucks. I think the more interesting point is about marketing: companies do market to their extremes, and truck (and adjacent) manufacturers have pivoted towards larger, more internally spacious, more expensive/luxury featured, "meaner looking" trucks knowing that the core of their market doesn't care either way. This is true for every other car style too; what sets trucks apart is primarily their size and incongruity in some purchasing segments (e.g. the $90K luxury-complemented truck that's used for family grocery runs).