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Thank you. Yes they do, but those people aren't buying new $90k trucks. They aren't driving the marketing department of a billion dollar company. Let's be ho
by iancmceachern 3y ago
Thank you.
Yes they do, but those people aren't buying new $90k trucks. They aren't driving the marketing department of a billion dollar company. Let's be honest here, they're buying old wrecked stuff and fixing it up.
If you go shopping for these new trucks, really, they're selling them to ranch owners, construction company foreman, lineman, etc. They're sold in trims like "King Ranch", and platinum. You can't get all the coal rolling crap at the dealers. They aren't connected.
It would be like conflating the street racing scene with what features Honda was adding to the new civic. They're just world's apart. Anyone remotely associated with these cultures knows that.
- woodruffw 3y agoTruck owners run the full gamut: I've had people roll coal on me in both old and new trucks, and I have plenty of friends with both old and new trucks. I think the more interesting point is about marketing: companies do market to their extremes, and truck (and adjacent) manufacturers have pivoted towards larger, more internally spacious, more expensive/luxury featured, "meaner looking" trucks knowing that the core of their market doesn't care either way. This is true for every other car style too; what sets trucks apart is primarily their size and incongruity in some purchasing segments (e.g. the $90K luxury-complemented truck that's used for family grocery runs).