Almost certainly true about animal-friendlier meat. However, many people won't eat animal meat on moral principals, and quite likely would be willing to pay twi

Almost certainly true about animal-friendlier meat. However, many people won't eat animal meat on moral principals, and quite likely would be willing to pay twice as much for non-animal meat. (Basically all they have to do to make it affordable is eat half the portion size of traditional carnivore consumers).