> all this individual effort did little to stop the flood of new single-use plastics entering the waste stream every day. That's the i-Frame "The i-Frame and t

> all this individual effort did little to stop the flood of new single-use plastics entering the waste stream every day. That's the i-Frame "The i-Frame and the s-Frame: How Focusing on Individual-Level Solutions Has Led Behavioral Public Policy Astray" <https://papers.ssrn.com/abstract=4046264 https://papers.ssrn.com/abstract=4046264> > Rather than calling attention to working with what we already have, and simply buying less, it was still grounded in producing and shipping more “things.” The story called it "consumerism", which again is the i-Frame. The correct word is "capitalism", and the incentives driving it. See "The Gift of Death" https://www.monbiot.com/2012/12/10/the-gift-of-death/ https://www.monbiot.com/2012/12/10/the-gift-of-death/