3 ms·

One thing I often find a bit depressing about these stories is that they often end up making money off of others who want to join the solopreneur bandwagon. In

One thing I often find a bit depressing about these stories is that they often end up making money off of others who want to join the solopreneur bandwagon. In this case it’s a SaaS boilerplate git repo, which is at least a product, but often it’s just online courses for wannabe solopreneurs and similar. Feels a bit ponzi…

safety1st 3y ago
Taking a product from 0 to $60K in 3 months is very impressive but what I don't like about this niche and these types of articles, is they never really tell you the important stuff about the success. They read like a narrative journey to get you excited about the possibilities - because they are marketing fluff pieces intended to drive more sales. What I'd like to see instead: since this guy launched 17 products in 2 years, during which time he was broke, the success was obviously not about investing heavily in the product. It's almost certainly about his distribution and the only hint we have about that is that he had 55K Twitter followers... which may or may not matter. I'd like an article that dives into what his distribution looked like and I want him to write about how to do that well, since he's clearly very good at it. I don't need more solopreneur porn - the Internet has plenty of that already.
- marclou 3y ago
  I agree, but that would take much more than a 7-minute read. I wrote about everything I know about marketing in other posts in my newsletter. You'll see dozens of articles about writing good copy, launching on social media, growing an audience, etc.
  - safety1st 3y ago
    Well now that you have banked $65K in a month, you should have plenty of time to write it all out in a comprehensive blog post. :) Note: I was really talking about the execution specifics of the distribution for this new hit product, not general tips about e.g. social media. I just got done with Gabriel Weinberg's Traction, that book was a truly great work in large part because he gets highly specific about how his or X other person's company applies the principles he talks about, all the way down to "this is what our spreadsheet for understanding that marketing channel looked like."
    - marclou 3y ago
      [dead]

safety1st 3y ago

Taking a product from 0 to $60K in 3 months is very impressive but what I don't like about this niche and these types of articles, is they never really tell you the important stuff about the success. They read like a narrative journey to get you excited about the possibilities - because they are marketing fluff pieces intended to drive more sales. What I'd like to see instead: since this guy launched 17 products in 2 years, during which time he was broke, the success was obviously not about investing heavily in the product. It's almost certainly about his distribution and the only hint we have about that is that he had 55K Twitter followers... which may or may not matter. I'd like an article that dives into what his distribution looked like and I want him to write about how to do that well, since he's clearly very good at it. I don't need more solopreneur porn - the Internet has plenty of that already.

marclou 3y ago
I agree, but that would take much more than a 7-minute read. I wrote about everything I know about marketing in other posts in my newsletter. You'll see dozens of articles about writing good copy, launching on social media, growing an audience, etc.
- safety1st 3y ago
  Well now that you have banked $65K in a month, you should have plenty of time to write it all out in a comprehensive blog post. :) Note: I was really talking about the execution specifics of the distribution for this new hit product, not general tips about e.g. social media. I just got done with Gabriel Weinberg's Traction, that book was a truly great work in large part because he gets highly specific about how his or X other person's company applies the principles he talks about, all the way down to "this is what our spreadsheet for understanding that marketing channel looked like."
  - marclou 3y ago
    [dead]