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Two things prevent this tech from being deployed by more stores. 1. Cost of RFID tags, they’re very cheap, but still an order of magnitude more expensive than
by avianlyric 3y ago
Two things prevent this tech from being deployed by more stores.
1. Cost of RFID tags, they’re very cheap, but still an order of magnitude more expensive than barcodes and have a meaningful impact on item costs in some markets (notably groceries).
2. Supply chain problems. This is actually a much bigger issue than the cost. RFID based checkouts require a store of have every single one of their suppliers integrated the tags into their products. Most shops simply don’t have enough control of their supply chains to make that happen in a reasonable timeframe. Until every product on the shelves has tags, you can’t deploy new checkouts, but you still need to pay for RFID tags you can’t use during the migration.
Decathlon have RFID based checkouts because they mostly sell their own products they’ve designed and had manufactured. For the vast majority of their products the RFID tag is stitched directly into the product, so it’s not a label that can be easily peeled off, or fall off. For the small number of 3rd party products they sell, they’ve got enough volume to get other suppliers to integrate RFID tags, or they can use removable labels because the risk of lost labels is acceptable if it only applies to 1% of your stock.
So don’t expect to see this type of tech deployed elsewhere anytime soon. Decathlon’s extremely strong vertical integration makes it substantially cheaper and easier for them to deploy RFID, compared to most other ships.
- Daviey 3y ago> RFID based checkouts require a store of have every single one of their suppliers integrated the tags into their product. I'm sure the same was said about the introduction of barcodes in the 1970's. How can every single manufacturer be expected to adopt a uniformed standard, where there are not clashes between standards and adoption? Well, they managed it by collaboration: https://en.wikipedia.org/wiki/GS1 https://en.wikipedia.org/wiki/GS1 The same was also said about chip-and-pin payments, and further with online payments. This was largely implemented through regulation by the EU.
- avianlyric 3y agoBarcodes are much cheaper to implement, and provided a much greater benefit compared to the alternative (no automatic way of recognising goods), compared to RFID. RFID improves the customer UX experience at self checkouts, and also the opportunity to improve stock management (stock counts could be reduced to just waving an antenna over a shelf). But that improve is pretty marginal compared to barcodes. Also RFID tags aren’t a simple to introduce as barcodes, you can just slap an RFID tag on existing packing and just expect it to work, there are issues when dealing products that contain metal etc. Not insurmountable, but one more fly in the ointment. Chip-and-pin is very poor comparison, there’s realistically only 3 major card networks in Europe. If they mandate Chip-and-PIN, then chip-and-PIN happens. They only need to update card readers, of which there is only a small number of manufacturers, and they all already are used to following strict standards, and cards can be replaced as they expire, and again only a small number of manufacturers. Simply put RFID requires a huge number of manufacturers to correctly implement RFID tags on all their products, just so a single store can implement better checkouts. Why would manufacturers voluntarily pay for that cost when there’s no clear benefit for them? For stores, why would want to cover the cost of their suppliers adding RFID infrastructure to their supply chain, when the benefits are fairly limited compared to barcodes? That’s completely to Chip-and-PIN, where only the stores need to update their readers, and they can easily change to which ever manufacturer is willing to make them. Companies like Decathlon and Uniqlo have a huge advantage, because they get huge supply and stock control benefits from RFID due to their vertical integration. Better self checkout are just the cherry on top, but won’t be the primary reason for adopting RFID tech.
- Daviey 3y agoIt is more than just improving the customer UX, it creates massive savings for the retailers. The further reduction of manned checkouts, and the faster customer throughput (some data that it is 25x faster) meaning reduced queues, which increases volume of sales. Every bit of reduced friction for the customer, increases profit potential. Further, loss prevention is reduced as accidental scanning errors, and ease of intentional theft is reduced. The issue you raise of containing metal is a historic problem, but has been solved for many years through RAIN RFID tags, where a metal surface itself actually becomes part of the antenna, making it even stronger. Are you aware of any further current issues? I agree, the cost is higher than a barcode, but when the barcode was introduced the same argument was valid. What is the benefit to the manufacturer to get involved in stock management, when the shop was previously responsible for "pricing-up" the item themselves. Wrigley's gum was the first to do it, but how did it benefit them? With more adoption, the price will decrease, and this will become standard. Or, what is the alternative? That we use barcodes for the next 100 years? Regarding chip-and-pin, I was responsible for writing some of the middleware in ~2004 that interfaced between chip-and-pin machines and terminals (& other devices), for what was then the largest provider in this space. It's wild that you state it was as simple as you claim, it was a massive effort across the industry, requiring lots of revisions to standards, collaboration, conferences etc. You feeling it was just a case of swapping the machine over, my former colleagues and I should take as a complement that we did it so well to give that impression.
- Digit-Al 3y agoSomething that occurs to me might be a problem in grocery stores is vegetables sold by weight. I can purchase potatoes, carrots, tomatoes, and other vegetables by weight and the scale will print a barcode to be scanned. Can one just print off an RFID tag like that? Seems unlikely.
- Daviey 3y agoMy prediction is that the ability to choose-your-own will go away over the next 10 years, and it will only be the option to buy pre-packaged. For the retail outlet, weigh-your-own is slow to process and a lot of wastage. Which is a shame, because it is better for the consumer and nearly always cheaper for us to choose-our-own.
- amadeuspagel 3y agoHow would a grocery store look that's designed around that? Sell only essential goods where you can control the supply chain, and sell it only in big portions so that the cost of the RFID tag doesn't matter.
- avianlyric 3y agoShops like Aldi are good place to look. They still use barcodes, but they’ve got their manufacturers to print the barcodes multiple times on packaging, and print them huge[1]. This is done to speed up scanning at their checkouts, so cashiers don’t need to look for the barcode, they just grab the item in any orientation and yank it across the scanner. That in turn means they get higher throughput per cashier, which means fewer cashiers and tills. [1] https://i1.wp.com/www.savingthecrumbs.com/wp-content/uploads/2014/05/Barcode-edited.jpg https://i1.wp.com/www.savingthecrumbs.com/wp-content/uploads...
- viraptor 3y agoThey also tell the cashiers that their family will be killed if they don't process each item at at least Mach 1. (Or that's what it feels like at the checkout anyway...)
- avianlyric 3y agoCashiers are measured on their scan speed, and get bonus based on performance. So yeah, they’re highly incentivised to scan as fast as they physically can.
- viraptor 3y agoIt goes too far though. They're throttled by how fast the customer can bag things, so going way faster and overloading the packing area is counterproductive. (+ the experience makes me that much less likely to choose that shop again in the future)
- mdekkers 3y ago
- ipqk 3y agoAlso anti-theft devices. I just saw a tiktok where Zara had a similar RFID self-checkout system, but the customer had to remove the anti-theft dongles themselves. It makes for a hugely different customer experience.
- kotaKat 3y agoWalmart tried to use EPC tags (UHF long-range tags) a long while ago on apparel. It died out, but EPC is 100% back. Target and Walmart both use EPC tags now as part of the inventory journey and it wouldn't surprise me to see more and more integration down the line. Look for the GS1 EPC logo on stickers on things at Walmart... https://www.gs1jp.org/form/standard/epc/logo/EPC-Tag-Notification-Guidelines_en.pdf https://www.gs1jp.org/form/standard/epc/logo/EPC-Tag-Notific... Target also leverages Zebra's Transition Point Readers as well near entrances and backrooms to track movement of items. https://www.zebra.com/us/en/products/rfid/rfid-readers/st5000.html https://www.zebra.com/us/en/products/rfid/rfid-readers/st500...
- bradknowles 3y agoYou also have to be sure that the RFID tags can't be easily removed from the items. Otherwise, people would just remove the RFID tags, stuff the items in the bin, get told that they don't owe anything, and walk out scot free. But how do you do that with blueberries. Does each blueberry have to have its own unique non-removable RFID tag? There's all sorts of items at a grocery store where it's hard to guarantee the tags can't get removed from the items. That's part of why Amazon doesn't use RFID tags in their "just walk out" stores.