This is a myth, only supported by looking at nothing but spec sheets. I admit, I was one of these people, but when you look at incidentals (ironically the DAC

This is a myth, only supported by looking at nothing but spec sheets. I admit, I was one of these people, but when you look at incidentals (ironically the DAC such as this thread, but also things like keyboard, calibrated display, the nebulous concept of “build quality”) Apple is comparable in price to contemporaries. The issue is that Apple computers are built like higher end business laptops, and people dont typically buy those: they look at the spec sheet and try to buy the best bang for the buck which makes all of the quality run out the door. Apples lowest end machines generally are priced cheaper than equivalent machines, but Apple price segments (read: gouges) on upgrades. A high end Macbook pro 14” and a Dell XPS (55xx) are comparable in price.