Blame Google. A few years back, they decided that “topical authority” was important, and a page that targeted as many keywords as possible was “better”. A bunch

Blame Google. A few years back, they decided that “topical authority” was important, and a page that targeted as many keywords as possible was “better”. A bunch of SEOs published studies showing how pages with 2,000+ keywords ranked higher, and then the floodgates opened with every company fluffing up their pages with 2000 words of BS just to appeal to Google.