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An ~8 minute introduction to Shein and their fast fashion/low price clothing from The Wall Street Journal: https://www.youtube.com/watch?v=gWotBPtsulo https://
by CaptainOfCoit 3y ago
An ~8 minute introduction to Shein and their fast fashion/low price clothing from
The Wall Street Journal: https://www.youtube.com/watch?v=gWotBPtsulo https://www.youtube.com/watch?v=gWotBPtsulo
> Shein says it’s able to make affordable apparel by monitoring user behavior to predict customer demand and producing items in small quantities. The Chinese e-commerce company known for its $5 T-shirts and $20 cocktail dresses controls 40% of the fast-fashion market share in the U.S., with an estimated $8 billion in sales in the country last year. Shein’s inventory turnover rate is twice as fast as other competitor retailers such as H&M and Zara.
(the video also mentions "De minimis tax loophole" which I think another commentator here on HN mentioned)
- wkat4242 3y ago$5 is not actually that cheap for a T-shirt. A branded Jack and Jones one costs 10€ here. Cheap crappy ones less than 5 and that's in the store. Though I never buy those because they're thin, always have a different fit and sometimes they give off colour in the wash. The J&Js don't even shrink at 90 degrees Celsius.
- ethbr1 3y agoThe key here is that it's a current t-shirt, not something that flowed through a typical warehouse model. I'm told there are people who care about this sort of thing. ($8B worth of other Americans, apparently)
- wkat4242 3y agoHow can T-shirts be "current"? :) The design has not changed for 50 years or so. Perhaps the colour but they are available in a super wide range anwyay (luckily, because Jack & Jones did only white, black and navy for a couple years).
- ethbr1 3y agoWhat's on the shirt. Finishing. Patterns. Kids will always want to be cool. The old thing is not as cool as the new thing. And fast fashion is a relentless machine to monetize that impulse.
- baybal2 3y ago[dead]